MIAMI -- Landry & Kling Inc., a leader in the meetings at sea
market, is taking two steps to make its services more widely known
and help educate agents and meeting planners on the ins and outs of
This month, the firm launches a Web site at www.shipselect.com,
and last month it released a video called "Business at Sea."
"Our new site is really aimed at helping planners find and
select the right ship for their clients, which is a major part of
planning a meeting at sea, said Joyce Landry, co-founder of the
firm with Josephine Kling.
"Will the group need a full-ship charter, or does the
vessel/line have facilities on board for a large program?
"What the site offers paves the way for planners to be
successful because we got them off to a strong start."
L&K was founded in 1982 exclusively to serve the
corporate/incentive market. In 1998, it became a subsidiary of
Travel Services International, a leading specialized distributor of
leisure travel, with emphasis on cruises.
Landry said there are more meetings being held at sea now than
ever before, and she understands why this trend has occurred.
"For one thing," she said, "the ships out there today are more
high-tech and business-friendly. They offer more opportunities for
intricate business meetings or elaborate awards functions, and they
have more dedicated space and large public areas.
"And, with the growing use of the Internet, access is available
on just about every ship. They have cybercafes or kiosks, all of
which make a business meeting at sea seem less isolated and a more
viable option for the business traveler."
Landry and Kling both have backgrounds that include marketing
and sales positions with such lines as Royal Viking Line, Delta
Queen Steamboat and Holland America.
"With our experience and contacts, we offer clients an insider's
edge in every aspect of program development and cost control,"
"Business at Sea," the company-produced "how-to" video for the
meetings and incentive industry, provides insights from three
corporate and three independent planners as well as eight cruise
line executives on how to accomplish business objectives by using a
"This video was created as an educational tool for event
planners who, naturally, have questions about translating their
traditional land-based program to a floating resort," Landry
"If you're not rotating an occasional cruise into your
destination line-up, you're really missing the boat."
The firm has a staff of 17 at its headquarters, plus sales
representatives across the U.S. It also draws on supplemental staff
for on-site management.
For copies of the free video, send e-mail requests to [email protected] with name, title, company
name, address and phone number. Allow two weeks for delivery.
Landry & Kling
Phone: (800) 448-902 or (305) 661-1880
Fax: (305) 661-0977