Sterling Tours offers retailers opportunities for full pay

SAN DIEGO -- Sterling Tours, a Britain specialist here, created a program geared to help retail agents shift more of their focus to leisure travel.

Called Sterling's U.K. 2000, the initiative is designed to provide agencies "with access to the full scope of British travel attractions, with emphasis on the needs of retailers who may not be fully informed on all the intricate details of the market."

According to Sterling, the U.K. 2000 program covers independent itineraries by rental car, train or private car; London packages featuring transfers, sightseeing, theater tickets and local transportation; family vacations; small group tours; special-interest trips on themes such as gardens and antiques, and programs for travel in Scotland and Wales.

"By placing the whole itinerary in the care of Sterling, agents will know that the full range of services will be confirmed and prepaid, ensuring that the agency enjoys the highest earnings on the booking," Sterling said.

The operator said that U.K. travel arrangements for a couple typically generate at least $200 in agency commissions "achieved with little more in-agency work than two or three telephone calls or faxes."

U.K. 2000 is "not directed to budget-minded clients, but to those whose lifestyles are more closely reflected by enjoying good-quality services at fair prices," Sterling said.

The program has two levels of operation: SterlingSelect, based on three-star accommodations and directed toward a midlevel clientele, and Sterling-Elite, based on four-star lodgings and directed toward upscale clients.

The firm offers an Agency Package to retailers, containing full details of the various programs and prices.

Sterling Tours
Phone: (800) 717-4359

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