NEW YORK -- Agents seeking to secure that hard-to-get ticket for a
client have a new option in TicketFast, an online event-ticket
exchange being rolled out by USA Networks' TicketMaster.
Jon Miller, president and chief executive officer of USA
Networks' USA Information & Services unit, said the exchange
offers, for example, a National Basketball Association
season-ticketholder who couldn't attend a game an opportunity to
sell the ticket.
TicketFast is geared toward consumers, but agents may find it
Here's how it works: The ticketholder lists his ticket for sale
on the TicketMaster Marketplace. A buyer purchases it at a fixed
price, set by the venue, from TicketMaster. The original ticket is
then canceled and the buyer's ticket with bar-coding is enabled and
printed through TicketFast home-printing technology.
TicketMaster collects the money, retains its fees and disburses
the rest to the original ticketholder and the venue based on an
agreed-upon formula. The buyer, Miller said, will be able to print
a new ticket at home.
The introduction of TicketFast is taking place in the first and
second quarter, Miller said.
Dynamic pricing of exchanged tickets is planned in the future,
an official said.
In other USA Networks developments, Expedia said its
shareholders will vote Feb. 4 on the move by USA to acquire a
controlling stake in the online agency.
A December shareholder vote was postponed when USA opted to sell
its entertainment assets to Vivendi Universal.
USA is to acquire up to 75% of the outstanding shares in
Shareholders were to receive a supplement to the Nov. 13 proxy,
explaining that the terms of the USA-Expedia deal have not been