Cox & Kings, which calls itself the world's oldest travel company, revealed a brand refresh on Friday.
Photo Credit: Cox & Kings
The tour operator, founded in London in 1758 and now owned by Abercrombie & Kent Travel Group, reemerges with a renewed focus on curiosity and cultural exploration.
The updated logo pays homage to Cox & Kings' heritage while sporting a contemporary design. A horse emblem is inspired by Cox & Kings' 18th-century roots.
AKTG acquired the Cox & Kings brand in 2019 after the company suspended operations. Cox & Kings just expanded from the U.K. market into Australia. It plans to launch U.S. operations in September with a focus on small-group journeys and private tailormade tours.
AKTG chief brand officer Peter Chipchase led the brand campaign, which includes a redesigned website, updated social media strategy, and trade and consumer marketing.
"Reawakening a brand as storied as Cox & Kings is both a privilege and a responsibility," Chipchase said. "Pioneering culturally adventurous travel, Cox & Kings has always been driven by a spirit of exploration and discovery."