The European Travel Commission (ETC) on Tuesday announced a partnership with the International Gay & Lesbian Travel Association (IGLTA) as part of an effort to make sure that Europe is seen as a welcoming destination for the LGBT community.

The ETC, an association of 32 European national tourist offices, timed the announcement to coincide with the International Day Against Homophobia, Transphobia and Biphobia.

“Our partnership with IGLTA is a pillar in our long-term strategy to enhance the competitiveness of the European tourism sector,” Eduardo Santander, executive director of ETC, said in a statement. He added that the commission is “working closely with its member NTOs to ensure that the European values of equality and tolerance are reflected in our image as a tourism destination.”

In light of the new partnership, IGLTA CEO John Tanzella said the association would be working with the ETC in promoting LGBT-welcoming travel to Europe.

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