The 31st reincarnation of Sweden's Icehotel, an ephemeral art exhibition made entirely of snow and ice from the Torne River, opened Dec. 11.
The hotel, which debuted in 1989, comprises a year-round section with 12 suites and a temporary, winter-only section with six art suites that are reimagined and recreated every year. The new section will be open through April 11, around which date the ice starts melting back into the Torne River.
Entrance of the Ice art hall for year-round ice experiences at the Icehotel. Photo Credit: Asaf Kliger
Recognizing that most international guests are unable to visit in person, Icehotel 31 celebrated with a digital opening that has already been seen by more than 30,000 people from all over the world.
The design, created by 24 Sweden-based artists, was overseen by Icehotel Group creative director Luca Roncoroni.
"The pandemic forced us to think differently, but the result is a stunning homage to Sweden," Roncoroni said.
In addition to the art suites, the property features a Ceremony Hall, designed by Anna Ohlund and John Pettersson, for small weddings and other celebrations.
Each art suite is equipped with a QR code that can be scanned to hear an audio guide that tells the story of each art project.
An augmented reality experience of the art, created by Wouter Biegelaar and Viktor Tsarski, is available on Instagram via smartphone.