Christine Hitt
Hawaii received fewer visitors in June than last year, but visitor spending has increased and there are some improvements year over year, according to the Hawaii Department of Business, Economic Development and Tourism (DBEDT).
"We are encouraged to see continued growth in visitor spending in June 2025. However, like many destinations, Hawaii is also experiencing a slowdown in visitor traffic," DBEDT director James Tokioka said in a news release. "In June 2025, visitor arrivals decreased 1.8 percent compared to the same month last year. Fewer visitors from U.S. East and continued declines from Canada and other international markets offset a modest growth in U.S. West arrivals."
Daily visitor spending for the month of June increased 5.7%, to $258 per person, and visitor spending in June was higher than June 2019 by 20.5%.
Year to date, Hawaii visitor arrivals grew 2% compared to the first half of 2024, although still lower than the first half of 2019 by 4.9%.
"As we approach the two-year anniversary of the Maui wildfires, tourism on the island continues to improve, but the pace has been slow," Tokioka said.
On Maui, there were 227,120 visitors this June, compared to 216,065 in 2024 and 295,926 in 2019. Year over year, the visitor arrivals in the first half of 2025 on Maui grew 11.2% compared to a year ago.