As so-called "experiential travel" has become the norm for luxury in recent years, many hoteliers have gone beyond their traditional roles as providers of accommodations to develop packages that include activities both on and off their properties.
This week, the luxury private guided travel company Kensington Tours did its own flip on traditional roles in the luxury travel spectrum, launching what it has dubbed the Resort Collection.
The new product, Kensington said, is designed for travelers seeking an island or beach escape but with authentic local experiences.
"We recognized that many of our clients wanted the best of both worlds when they went to a resort," said Hickey. "For part of their trip they definitely want to relax on a perfect white-sand beach and do absolutely nothing. And for part of that time they also want to discover something authentic about wherever they are, in a way that's relevant and memorable to them. That's exactly what the Resort Collection by Kensington Tours offers."
It's also a great one-stop option for people leery of making a multiple destination vacation in the age of Covid-19.
The Resort Collection has partnered with some of the world's most beautiful island and beach destinations in the Caribbean, Mexico, southern Europe and the South Pacific, including Le Taha'a Island Resort & Spa in French Polynesia, Caesar Augustus on Capri and Amanyara in Turks & Caicos.
Kensington then works with experts in each region to develop personalized activity options, including history, sailing, scuba diving, fine dining, spirits, ecology and architecture.
Examples include exploring Alexander Hamilton's Caribbean roots on St. Kitts with a private history specialist guide, uncovering the legacy of sugarcane and rum in Barbados with a behind-the-scenes visit to an original distillery, spending two nights onboard a 50-foot luxury catamaran exploring the hidden caves of Turks & Caicos and taking a private tour of the wineries of Santorini.
All elements are arranged up front by Kensington, so travel advisors don't have to worry about making any additional bookings. And the brand provides a single point of contact throughout the trip, in case clients want to make changes.
Through the end of the year, agents can also earn up to $400 in prepaid Visa gift cards on each of their first five Resort Collection bookings. The cards are sent out after initial deposits are paid for travel scheduled through the end of 2021.