In the Covid-19 era, the two words that seem to dominate all conversations about travel are private and locall.
And luxury companies are responding.
One of the newest campaigns comes from Preferred Hotels & Resorts,, which this week launched a campaign, called "Loving Local," that has bonuses for travelers and their advisors.
The company said the special, which runs for the month of July, is "designed to facilitate highly localized, luxury hotel experiences" across 21 regional markets.
The Loving Local special includes daily breakfast for two and an on-property credit ranging from $25 to $70. Guests will also receive an immediate fast track to Elite status in the brand's I Prefer Hotel Rewards program, which gives them a VIP amenity, a free room upgrade, 2,500 bonus points and complimentary internet.
Loving Local bookings also come with special rates for car rentals and local tours.
For advisors, the bookings come with a 3% bonus commission on top of Preferred's standard 10% rate.
"With all indicators showing that domestic travel will be an essential driver for economic recovery as travel restrictions are lifted at different times around the world, we created Loving Local to encourage interrupted travelers to once again embrace the virtues of community and explore destinations closer to home through our incredible independent hotels," said Kristie Goshow, chief marketing officer for Preferred Hotels & Resorts.
More than 200 hotels and resorts around the world are participating. Among those properties are the Baccarat Hotel New York; the Biltmore Hotel in Coral Gables, Fla.; Casa Dorada Los Cabos Resort and Spa in Mexico; the Condado Vanderbilt Hotel in San Juan; the Hotel Du Pont in Wilmington, Del.; Shutters on the Beach in Santa Monica, Calif.; and the Wequassett Resort and Golf Club in Harwich, Mass.