The Mexico Tourism Board, as expected, on Tuesday unveiled a new global campaign, "A World of Its Own."

The campaign focuses on the "vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again," said the tourism board.

"This new campaign is an invitation to immerse yourself in everything that is Mexico," stated Hector Flores Santana, Mexico Tourism Board's CEO. "We feel the name says it all: Mexico is truly 'A World of Its Own.'

The campaign's first phase is focused on public relations efforts and digital and social media. Advertising, promotions and events will begin rolling out in October.

Campaign content and messages have been designed to be customized by market, consumer segments and products, including sun and beach, romance, adventure and nature, medical and wellness, LGBT, cruises, culture, high-impact events, luxury, sustainability and gastronomy.

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