A sneak preview of CruiseWorld's content

This year's CruiseWorld, to be held Nov. 13 through 15 in Fort Lauderdale, will offer a plethora of opportunities for travel advisors to grow their knowledge of the industry, expand their networks and complete training and certification programs.

Advisors are encouraged to register by Friday, June 28, before prices increase.

For the second year in a row, the Travel Corporation will conduct an afternoon of immersive training on several of their brands, on Tuesday, Nov. 12, the day before the official start of the event. Travel Corporation brands in attendance will include African Travel, Brendan Vacations, Contiki, Costsaver, Insight Vacations, Luxury Gold, The Red Carnation Hotel Collection, Trafalgar, Uniworld Boutique River Cruise Collection and U River Cruises. The Travel Corporation's goals in conducting this training session are to give travel advisors a keen understanding of their diverse brands, teach advisors how to sell each product, explain how to match products with clients and educate on the various resources available to grow business with the Travel Corporation.

The official CruiseWorld program includes three full days of workshops; training and certification programs; and general sessions featuring leaders from every facet of the travel industry. Wednesday will include training and certification opportunities from Family Travel Association, Special Needs Group, the Travel Institute, VAX Vacation Access and more. Scenic Luxury Cruises and Tours will sponsor Wednesday evening's Think Tank, where hundreds of travel advisors have the opportunity to participate in an open discussion about all things travel. Thursday's lineup includes supplier training sessions from cruise lines, destinations and others. On Friday, fellow travel advisors at the top of their game will lead workshops on various topics such as business best practices; sales and marketing strategies; technology tools and tips; and plans for business growth.

This year's general sessions will offer attendees the opportunity to hear from more than 40 industry leaders, including cruise line CEOs, presidents, sales and marketing executives and more. Travel agency leaders will take the stage to deliver eight-minute TW Talks sessions, jam-packed with valuable thought leadership. Representatives in technology will also be present to discuss the changing landscape of the travel industry.

Sponsored meals will include presentations with breaking news, innovative technology, entertainment and updates from leading brands, including Holland America Line, Royal Caribbean International, Celebrity Cruises, MSC Cruises, Norwegian Cruise Line and Hurtigruten.

Special events have become a staple of the CruiseWorld experience, and this year is no exception. Carnival Cruise Line will be announcing the winner of their Why Use A Travel Advisor contest live on the CruiseWorld stage. Royal Caribbean will offer entertainment direct from its world-class onboard experiences.

And there will be more surprises to come.

Ship inspections, included in the conference rate, will take place Saturday and Sunday, Nov. 16 and 17, in both Miami and Fort Lauderdale. Travel advisors will have their choice of the following ships: Carnival Cruise Line's Carnival Horizon, Carnival Magic and Carnival Sunrise; Holland America Line's Nieuw Amsterdam and Nieuw Statendam; Princess Cruises' Island Princess and Regal  Princess; MSC Cruises' MSC Meraviglia and MSC Seaside; the Norwegian Cruise Line's Norwegian Breakaway and Norwegian Sky; Royal Caribbean Adventure of the Seas and the Symphony of the Seas; and the Seabourn Sojourn, which will be available exclusively to participants of the STAR Program.

The signature one-day Exhibitor Showcase will be held on Thursday, Nov. 14, with companies representing diverse segments of the travel industry, such as airlines, attractions, business tools, car rental, cruise, destinations, host agencies, consortia, franchises, hotels and resorts, professional services, tour operators and packaged vacations and more. Suppliers interested in joining the Exhibitor Showcase should contact Emmy Morales at [email protected].

Applications are now being accepted for CruiseWorld's STAR -- the Select Travel Advisor Recognition -- Program. As part of Travel Weekly's ongoing commitment to supporting the professional development and growth of the travel advisor community, this program will help fund attendance for approximately 250 of the more than 800 travel advisor attendees at CruiseWorld: pre-qualified travel advisors committed to business growth.

The program is structured to provide enhanced event programming while offsetting some of the financial expenses incurred by travel advisors to attend professional development events.

The core component of the STAR Program is a series of collaborative meetings between exhibiting suppliers and program attendees. Advisors who qualify for the STAR Program, and who are selected to participate, receive complimentary registration and complimentary hotel accommodation for two nights. Specific participation requirements are detailed on the CruiseWorld website at www.cruiseworldshow.com/star.

Traditional registration opportunities are available for those who do not wish to apply for the STAR Program.

Whether attending as a STAR Program participant or a traditional attendee, CruiseWorld's robust programming provides value for all types of travel advisors, from the home-based professional to the cruise-centered advisors, the seasoned veterans and those new to the industry.

To register and for more information on ship inspections, programming and the STAR Program, visit www.cruiseworldshow.com. Advisors are encouraged to register by Friday, June 28, before prices increase.

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