GTM West is still accepting applications through Friday, June 5. Mirroring GTM North America, GTM West brings North American travel advisors who reside in the western U.S. and Canada together with global suppliers through a fully hosted experience.
The event will be held at La Quinta Resort & Club in Palm Springs, Calif., from Aug. 4 to 6. It consists of pre-scheduled one-on-one appointments, supplier boardroom presentations and immersive networking experiences.
Meanwhile, travel advisor applications for the highly coveted GTM North America
have officially closed. The event takes place at the Signia by Hilton
Diplomat Beach Resort in Fort Lauderdale from July 9 to 11, bringing 190
hosted North American travel advisors together with more than 200
global suppliers.
Alumni of GTM by Northstar have credited the events with skyrocketing their careers, opening the door to unique suppliers and creating industry relationships that have directly impacted their bottom line. There are limited travel advisor spots remaining at GTM West and qualified advisors are encouraged to apply quickly to avoid missing this unique opportunity.
To qualify for GTM West, travel advisors must meet the criteria below:
- Annual individual sales of at least $1 million OR agency owner of a multi-million-dollar agency, based on 2025 sales figures
- Discretion to work with all suppliers (preferred and non-preferred)
- Global book of business or goal to expand current business portfolio
- Desire to meet with and discover new suppliers and destinations
Applications can be submitted through June 5.
Advisors with questions regarding participation can reach out to Jennifer Kruse, director of trade recruitment and engagement. Suppliers interested in attending GTM West can email Emmy Smotrys for information on participation and sponsorship.