Northstar Travel Group, parent company of Travel Weekly,
named Matt Yorke its chief digital officer.
Yorke is tasked with advancing the company's portfolio of
digital marketing capabilities and products and enabling profitable revenue
growth; he will be responsible for Northstar's strategic digital
transformation, marketing services, digital product development, custom content
solutions, audience development, customer data management and digital media
sales.
Matt Yorke
His career in media,
marketing and technology spans 20 years. He joins Northstar from SourceMedia,
where he was the chief marketing officer. Previously he was managing director
for business development and marketing at OMD, and he spent 15 years at IDG,
where he held numerous positions, including CEO of IDG Global Solutions and CEO
of IDG Enterprise.
Honors and awards
include the Folio Industry Pioneer in 2017, the Folio: 40 as C-level visionary
in 2011, and the IDG Chairman's Award for Entrepreneur of the Year in 2011.
Northstar said that Tom Cintorino, a nine-year veteran of
the company, is departing as executive vice president of digital media to
launch a digital media consultancy.