If everything's supposed to be bigger in Texas, no one told Las Vegas. The city embraces a go-big-or-go-home ethos when it comes to its casinos, hotels and especially its signs. The latest mammoth marquee to hit the Strip is situated next to the Forum Shops at Caesars Palace, where an 85-foot-high digital billboard debuted last month.
Created by Yesco, the new signage is set atop Corinthian columns and includes 6,000 square feet of LED real estate made up of numerous Yaham screens. The content for the 158,000-pound marquee is designed by multimedia studio Moment Factory, and can transform the massive screen into a Roman gateway or call out brands and retailers inside the shops.
Chip Harding, Simon Property Group senior vice president of business development, calls the new marquee a "visually stunning beacon of awareness." And he's right about that. Whether you like the flashing screen towering about the Boulevard or mourn the Times Square-ification of the Strip, one thing is certain: you can't miss it.