Merger with Eldorado expands Caesars' loyalty program

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Caesars Palace in Las Vegas is the flagship of Caesars Entertainment, which recently merged with Eldorado Resorts.
Caesars Palace in Las Vegas is the flagship of Caesars Entertainment, which recently merged with Eldorado Resorts. Photo Credit: Caesars Entertainment / Dave Burk

The recent merger of Caesars Entertainment and Eldorado Resorts has expanded by 18 the number of participating properties in the Caesars Rewards Loyalty Program.

The combined network of more than 50 resorts across the U.S. now includes destinations in Florida, Colorado, Ohio and Missouri. Customers from each company's legacy rewards program were integrated into the expanded Caesars Rewards loyalty program.

"Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them," said Anthony Carano, president and COO officer of Caesars Entertainment. "Now with our expanded network of properties and partnerships throughout the company's portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers."

Members earn at least one reward credit for every dollar spent through casino play, hotel stays, dining and entertainment. Membership includes Gold, Platinum, Diamond, Diamond Plus, Diamond Elite and Seven Stars tiers. More credits unlock more privileges and rewards.

Members also benefit through hospitality and travel partners throughout the world, including Wyndham Hotels & Resorts, Norwegian Cruise Line and Atlantis Paradise Island in the Bahamas.

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