Mountain Travel Symposium expands with European event

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The first European Mountain Travel Summit will be held Jan. 10 to 12 in Crans-Montana, Switzerland.
The first European Mountain Travel Summit will be held Jan. 10 to 12 in Crans-Montana, Switzerland. Photo Credit: Ruedi Flueck

The Mountain Travel Symposium will expand to Europe next year, with the launch of the European Mountain Travel Summit (EMTS).

EMTS will be the first expansion of the symposium, an event now in its 42nd year. It is the single largest and longest-running annual gathering of mountain travel professionals in the world. Northstar Travel Group, parent company of Travel Weekly, acquired Mountain Travel Symposium in 2014.

“Extending Mountain Travel Symposium’s reach internationally is a natural progression for Northstar as we continue global expansion with our brands and events,” said Bob Sullivan, president of parent company Northstar Travel Group. “Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in turn, make the industry more successful.”

The two-day EMTS event, to be held Jan. 10 to 12 in Crans-Montana, Switzerland, is expected to bring together hundreds of international mountain travel industry executives, with content focused on market research, strategic marketing, and best practices and trends, according to Michael Pierson, managing director of EMTS and the Mountain Travel Symposium.

The event is being developed in partnership with Switzerland Tourism. Attendees will be offered pre- and post-event Alpine skiing excursions.

“Switzerland as the original winter tourism destination with over 150 years of history and Crans-Montana as a premier mountain resort in the Swiss Alps provide the perfect setting for representatives of this industry to discuss the future of winter tourism,” said Juerg Schmid, CEO of Switzerland Tourism. 

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