Visit Florida launched its 2014 summer campaign aimed at millennials and young families.
The “Say Yes to Florida” campaign offers several online tools to help travelers find the best destinations for their vacation and then share their vacation memories online.
The Florida Beach Finder is an interactive tool that enables users to choose their favorite pastimes or activities to find the perfect beach site from Florida’s 825 miles of coastline. Users can choose from four beach "personalities," like adventurous, laid back, manicured and au natural.
Users will be able to see 360-degree views of their selections based on the selected preferences using Google Street View technology.
The summer campaign also includes a social media tool called Floridagrams. Users can upload their favorite vacation pictures to the site and then choose from a number of scripts, narrated by actor Daniel Stern, to make their own highlights slideshow.
Visit Florida is also featuring the Beach Within Reach Sweepstakes that runs through Sept. 1. Participants can win one of four beach vacation packages to Daytona Beach Shores, Destin, Fort Lauderdale or St. Petersburg Beach.
For more information visit www.visitfloridacom/en-us/summercampaign.