AmaWaterways announced that Sarah Little of the American Society of Travel Advisors will be godmother to a new ship.
Sarah Little
The river cruise line named Little godmother of the AmaSofia, which will sail the Danube beginning next year. The christening ceremony is slated for next March during the ASTA River Cruise Expo in Amsterdam.
Little, ASTA's senior vice president of business development, was chosen due to her "unwavering support of the advisor community and her deep-rooted passion for the industry," said Kristin Karst, AmaWaterways' co-founder and chief brand ambassador.
"It will be incredibly meaningful to christen AmaSofia in front of more than 1,600 travel advisors during ASTA's River Cruise Expo. There couldn't be a more fitting setting or audience for this special celebration," Karst said.
The river cruise line said that Little's "enthusiasm for storytelling and commitment to building meaningful connections reflect the very essence of river cruising with AmaWaterways."
"Being part of this journey with AmaWaterways, a company that shares ASTA's commitment to supporting travel advisors, is very meaningful to me," Little said. "I look forward to christening AmaSofia alongside so many of my fellow advisors at ASTA's River Cruise Expo and celebrating the future of travel together."
The AmaSofia will cruise seven-night itineraries on the Danube, including Melodies of the Danube and Romantic Danube. The vessel will be the brand's 10th ship on the Danube.