Life is full of bad views, but your river cruise shouldn't be.
That's the message from Avalon Waterways' new TV ad campaign, which launched this month in primetime slots on cable channels and will run through October. In the three 30-second ads we see all sorts of people frustrated by their lack of a view - moviegoers stuck behind view-blocking fellow moviegoers, middle seat sitters on airplanes who just want a glimpse of the window, even small children who can't quite see over the dining room table.
"Most river cruise lines are still making it hard for you to enjoy the view, because their beds face a wall," says a serene voice while the camera shows a pair of feet pointed at a wood-paneled wall.
Then the screen switches to a couple bathed in sunlight, lounging in a river-facing bed as they admire the European scene out of a massive window. The 11-foot windows, which open to become balconies, are Avalon's calling card. Beds in each 200-square-foot Panorama Suite are angled to face the window.
"If we put that much attention into a bed, imagine what we've done for the rest of your experience," the commercial voiceover intones.
To accompany the television campaign, Avalon also created a microsite for agents that includes a sales preparation checklist, video coaching and suggested social media posts regarding Avalon Waterways and its Suite Sales event.