Riviera River Cruises is now a preferred supplier for Ensemble Travel Group.
The U.K.-based river cruise line said the partnership will further support its sales and marketing efforts in North America and deepen its commitment to travel advisors.
"We're delighted to partner with Ensemble as it is one of the most recognized and respected agency groups in the U.S. and Canada," said Marilyn Conroy, Riviera's vice president of sales and marketing North America for Riviera River Cruises.
"At Riviera, we've been actively marketing in North America for a little over five years, and in that time we've been dedicated to the travel advisor community here," Conroy said. "We don't market directly to consumers unless it's in tandem with our partners, and any direct booking inquiries we receive are passed along to preferred advisors at commission."
Riviera sails several European waterways, including the Danube, Douro, Moselle, Rhine, Rhone and Seine rivers.