Online multi-day tour marketplace TourRadar announced Tuesday that the company would be wading into new waters with the addition of river cruises to its digital shop.
Based in Vienna, TourRadar offers product from more than 500 international operators, including Butterfield & Robinson, Trafalgar and G Adventures.
With the addition of river cruises to its catalogue, sailings from Avalon Waterways, Uniworld Boutique River Cruise Collection, CroisiEurope and Lueftner Cruises are all available via the TourRadar website.
CEO and co-founder Travis Pittman said the river cruise product complements the high-end tours already offered through TourRadar and reflects the growing demand for upscale tours in key markets.
Pittman also noted that the river cruises are the first of various upcoming product expansions for TourRadar, which launched in 2010 and now offers more than 1 million departures.