Viking has introduced a webpage dedicated to its cruise product in France, coinciding with the start of the Paris Summer Olympics on July 26.
Viking said its advertising will appear during NBC's Olympics coverage.
The "Summer of France" page highlights river and ocean cruise itineraries that include France, pre- and post-cruise extension packages, travel guides, plus tips and background information on historical, cultural and architectural sights.
The page also includes French recipes, enrichment videos and articles highlighting France experiences. North American travelers can enter a sweepstakes for a chance to win a 15-day voyage on the Viking's "France's Finest" river cruise.