HOLLYWOOD, Fla. — AirHelp, a product aimed at getting passengers compensation from airlines for disruptions, and Sift Science, a fraud-prevention company, were the judges' clear favorites during the Phocuswright Innovation Platform's Launch
Launch was held last week following the Summit at the 2017 Phocuswright Conference here. It features new products from established companies.
Ten companies took to the stage to pitch their products for six minutes each. Then a panel of 11 judges, dubbed the "Phocus Group," graded them with a thumbs-up or a thumbs-down and had three and a half minutes to share praise, criticism and any thoughts on the products.
Sift Science and AirHelp were the only two to earn unanimous thumbs-ups.
AirHelp recently launched AirHelp+. For $4.90 paid at the time of booking a flight, AirHelp will monitor a customer's flights, proactively notify them if they are eligible for reimbursement in case of a delay or cancellation and work to collect compensation from the airline.
Kasper Rasmussen, vice president of strategic partnerships, called it "a no-brainer" that consumers want.
Judge and Kayak COO Debby Soo said, "I love it. Can we talk? I mean, we've talked before, but $4.90? I love that."
Sift Science recently launched the all-in-one fraud solution Trust Platform, said Kevin Lee, trust and safety architect. It uses machine learning to analyze anonymous encrypted consumer data from customers to identify fraudsters.
"Fraud is like a cancer to the travel industry; it's pervasive. You solve it in one area, a new one pops up — it even makes its way into boardrooms," said judge Philip Wolf, the founder of Phocuswright.
"Sift Science goes a long way in using technology … to finally beat down this monster."