ATPCO completes Routehappy integration


Nearly a year after its acquisition, ATPCO has fully integrated Routehappy's content with its pricing data and has given top Routehappy executives titles within ATPCO. 

ATPCO CEO Rolf Purzer said the integration "closes the data gap" for the airfare publishing firm. "We wanted in the very beginning an opportunity to help ATPCO become a more agile company," Purzer said. "Based on the new structure and together with Routehappy's capabilities, we're on a very good track to remaining an important player in facilitating airline retailing, including rich content, and staying relevant in the long term, despite doubts that have been voiced in the past."

Under the new structure, Routehappy founder and CEO Robert Albert is now ATPCO executive vice president of retailing. Routehappy sales head Jonathan Savitch is now the firm's chief commercial officer, and Routehappy product head Jaivin Anzalota is now chief product officer.

With the integration complete, ATPCO also has launched a Retailing Solutions product line that combines its optional services and branded fares with Routehappy's amenities hub; Routehappy's Universal Ticket Attributes, which include data on ticket restrictions and benefits; and Routehappy's Universal Product Attributes, which include videos, photos and other marketing content for airline products.

That line eventually will include ATPCO's Next-Generation Storefront, as well. TripActions recently incorporated the Next-Generation Storefront, which provides standards for air shopping, in its new flight booking platform. 

Purzer said the Next-Generation Storefront was a good example of future innovations the industry can expect now that the integration is complete. It's something that ATPCO likely would not have conceived on its own and that Routehappy on its own would not have had the scale to execute quickly, he said. 

"Routehappy came up with the concept last summer, and ATPCO is airline owned; the six biggest revenue airlines of the world are on our board, including the biggest three U.S. carriers. We did some pilots together, and here we are now in February, moving into production," Purzer said.

Source: Business Travel News

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