Aman Resorts launches Janu, a new brand

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The first Janu hotel will open in Montenegro.
The first Janu hotel will open in Montenegro.

Aman Resorts has unveiled Janu, its first new hotel brand in the luxury hotel company’s 32-year history.

Positioned as a sister brand to the company’s core Aman flag, Janu is named for the Sanskrit word for “soul.” 

Janu promises to offer an “energetic” hospitality experience, with a focus on “genuine human interaction, playful expression and social wellness.” It is intended to complement the Aman brand, which the company describes as sanctuary-like and synonymous with “refined respite.”

Janu’s first hotels are scheduled to open in Montenegro, Tokyo and Al Ula, Saudi Arabia, in 2022. The Montenegro property also will have serviced residences.

“The overlap between Aman and its sibling is mutually beneficial,” said Aman chairman and CEO Vladislav Doronin. “What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”

Aman Resorts launches Janu, a new brand

Other key tenets of the Janu brand will be a focus on sustainability and contemporary design. There will be a dynamic mix of social spaces -- including plentiful dining, lounge and bar areas.

Wellness will also play a core role, with Janu properties showcasing extensive hydrotherapy and thermal facilities, mindfulness practices and a robust selection of “high-octane” group classes, among other treatment and experience offerings.

Established in 1988, Aman Resorts has 32 properties worldwide. In addition to rolling out the Janu brand, the company is planning to open its first urban property in the U.S., the Aman New York, later this year.

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