Aman Resorts has unveiled Janu, its first new hotel brand in
the luxury hotel company’s 32-year history.
Positioned as a sister brand to the company’s core Aman
flag, Janu is named for the Sanskrit word for “soul.”
Janu promises to offer an “energetic” hospitality
experience, with a focus on “genuine human interaction, playful expression and
social wellness.” It is intended to complement the Aman brand, which the
company describes as sanctuary-like and synonymous with “refined respite.”
Janu’s first hotels are scheduled to open in Montenegro, Tokyo and Al
Ula, Saudi Arabia, in 2022. The Montenegro property also will have serviced residences.
“The overlap between Aman and its sibling is mutually
beneficial,” said Aman chairman and CEO Vladislav Doronin. “What with today’s
modern fast-paced society, which has seen human connection and communication
redefined by the digital world, we wanted to create a new hotel brand with a
soul and with the aim of kick-starting human interaction again.”
Other key tenets of the Janu brand will be a focus on
sustainability and contemporary design. There will be a dynamic mix of social
spaces -- including plentiful dining, lounge and bar areas.
Wellness will also play a core role, with Janu properties showcasing
extensive hydrotherapy and thermal facilities, mindfulness practices and a
robust selection of “high-octane” group classes, among other treatment and
experience offerings.
Established in 1988, Aman Resorts has 32 properties
worldwide. In addition to rolling out the Janu brand, the company is planning
to open its first urban property in the U.S., the Aman New York,
later this year.