Best Western International reached agreements for Vib
(pronounced “vibe”) hotels in Los Angeles and the New York City borough of
Staten Island. Vib is Best Western’s new lifestyle brand.
The Los Angeles hotel will have 200 guestrooms, the Staten
Island hotel 81.
Best Western also reached agreements for a 150-room Vib hotel in
Miami (the second under the brand in that city); a 112-room property in Little
Rock, Ark.; and a 90-room hotel in Springfield, Mo.
All five Vib hotels are scheduled to open by the end of next year.
Earlier this year, Best Western announced agreements for the
74-room Vib Chicago and the 200-room Vib Miami. Both of those hotels also are due to
open next year.
Best Western last
fall unveiled Vib (short for “vibrant”), saying the brand will be targeted
toward young urban travelers. The hotels will have large lobbies, gaming pods
and smart TVs in guest rooms that will be able to stream content.