Best Western’s Vib brand unveils more U.S. locations


Best Western International reached agreements for Vib (pronounced “vibe”) hotels in Los Angeles and the New York City borough of Staten Island. Vib is Best Western’s new lifestyle brand.

The Los Angeles hotel will have 200 guestrooms, the Staten Island hotel 81.

Best Western also reached agreements for a 150-room Vib hotel in Miami (the second under the brand in that city); a 112-room property in Little Rock, Ark.; and a 90-room hotel in Springfield, Mo.

All five Vib hotels are scheduled to open by the end of next year.

Earlier this year, Best Western announced agreements for the 74-room Vib Chicago and the 200-room Vib Miami. Both of those hotels also are due to open next year.

Best Western last fall unveiled Vib (short for “vibrant”), saying the brand will be targeted toward young urban travelers. The hotels will have large lobbies, gaming pods and smart TVs in guest rooms that will be able to stream content.


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