Azul Beach Resorts by Karisma, formerly known as Azul Hotels by Karisma, announced its new brand name as well as the changed names of its four properties in Jamaica and Mexico.
Karisma said the new name aims to emphasize the resorts' beach locations. Azul Beach Resorts is Karisma's all-inclusive line of properties and welcomes families, couples and groups. Karisma also has adults-only properties.
The new resort names are Azul Beach Resort Sensatori Jamaica (formerly Azul Sensatori Jamaica); Azul Beach Resort The Fives Playa del Carmen (formerly Azul Fives Hotel); Azul Beach Resort Sensatori Mexico (formerly Azul Sensatori Mexico), and Azul Beach Resort Riviera Maya (formerly Azul Beach Hotel).
Karisma said that it will debut a new Azul Beach Resorts website this spring.