MADRID -- NH Hotels, a chain of business hotels in Europe, is
testing a concept that takes the room out of room service.
The concept is called "nhube" (pronounced 'new-bay').
Essentially it is a "multi/functional" common area, hotel
restaurant concept where guests can eat, drink, relax, surf the
Internet and chat with other guests.
NH Hotels recently introduced nhube at its NH Balboa property in
Madrid. Soon after, room service orders declined while restaurant
sales jumped nearly 21%. NH Hotels intends to bring the nhube
concept to 26 of its hotels over the next two years.
To contact reporter Michael Milligan, send e-mail to [email protected].