Rosewood continues to grow luxury portfolio

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Last year, Rosewood assumed management of Castiglion del Bosco, a luxury resort in Montalcino, Italy.
Last year, Rosewood assumed management of Castiglion del Bosco, a luxury resort in Montalcino, Italy.

Rosewood Hotels & Resorts its maintaining its 2013 goal to have about 40 luxury hotels in operation by the end of the decade, despite a couple of setbacks.

The company currently operates 19 hotels, and its website shows that 16 more are scheduled to open by 2019.

The company has been approaching its 40-hotel goal through a combination of redevelopment of older European properties and the build-out of new properties in the Asia-Pacific region. Most recently, the company said last month that its first Costa Rica property would open in 2019.

"We are well on our way to reaching this goal," said Rosewood President Radha Arora.

Rosewood, which was acquired by Hong Kong-based New World Hospitality in 2011 (the parent company adopted the Rosewood name two years later), is focusing much of its expansion efforts in the Asia-Pacific region, where 10 of its hotels are slated to open by 2019. Three of Rosewood's openings are slated for China within the next three years.

"China's GDP is accelerating and it remains one of the largest luxury markets in the world and continues to be among the world's most visited destinations," said Arora.

Perhaps Rosewood's most high-profile project is the scheduled reopening the Hotel de Crillon next year. That iconic Paris property, which dates to 1758, was previously slated to reopen in 2015. Arora explained that the company is "taking great care to ensure the property is restored in a way that honors its rich, cultural history while speaking to today's traveler, and that's not a process we are willing to rush."

Arora also confirmed that Rosewood is no longer involved in the stalled Baha Mar project in the Bahamas, but he declined to disclose further details. Rosewood had been slated to operate a 200-room luxury hotel at Baha Mar, but asked a bankruptcy court last year to have its Baha Mar agreements voided.

As for the U.S., the company last year said it would open the Rosewood Miramar Beach Montecito near Santa Barbara, Calif., in 2018, and will announce other U.S. projects "very soon," Arora said.

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