Wyndham Worldwide Corp. said it is
rebranding its three timeshare companies, which collectively will
be known as Wyndham Vacation Ownership.
As part of the
rebranding, Fairfield Resorts will be known as Wyndham Vacation
Resorts, effective immediately, while Trendwest South Pacific will
become Wyndham Vacation Resorts-Asia Pacific later this year.
Meanwhile, Trendwest North America will transition its WorldMark by
Trendwest brand to WorldMark by Wyndham in early 2007, Wyndham
added.
Adopting the
Wyndham name within our timeshare business is a significant leap
forward in our global brand strategy and sets the stage for further
development of mixed-use hotel and timeshare properties throughout
our system, said Stephen Holmes, Wyndham Worldwide chairman,
president and CEO in a statement. It also signifies a major
evolution for the Wyndham brand as it now extends to include
upscale timeshare products consumers can own and enjoy for
life.
Wyndham said that
by the end of the year, some 15 to 18 resorts in will carry the
Wyndham flag. Eventually, 140 timeshare resorts throughout the
U.S., Canada, Mexico, the Caribbean and the South Pacific will
carry the Wyndham brand.
Along with
Wyndham Vacation Resorts, Wyndham Worldwide includes the Wyndham
Hotel Group, which encompasses more than 6,400 franchised hotels
with 535,000 hotel rooms worldwide, and the RCI Global Vacation
Network, which provides its more than 3 million members access to
approximately 55,000 vacation properties located in more than 100
countries.
To contact the reporter who wrote this article, send e-mail
to Michael Milligan at [email protected].