Priceline.com has renamed itself Priceline Group to better reflect the company's stable of brands.
In addition to its flagship Priceline.com brand, Priceline Group owns Booking.com, Agoda.com, Rentalcars.com and Kayak. The company’s stock symbol symbol will remain PCLN.
"Today's name change doesn't signify any change in the strategy or how we operate,” said Priceline Group CEO Darren Huston in a statement. “Rather, it reflects how we have internally referred to the business for quite some time, and better aligns the name of the company with the actual structure of our business."