Travelport acquires hotel search website based in Singapore

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Travelport acquired Sprice.com, a consumer-facing hotel metasearch site operating from Singapore that will be managed as part of Travelport's newly created consumer and new ventures division.

Travelport said the acquisition will provide agent users of its GDSs with enhanced hotel search tools, including access to about 328,000 hotels, up from about 88,000 before the acquisition. Travelport said it has "unique content" for Europe and Asia.

The Sprice consumer site performs hotel and air searches but no fulfillment; it refers users to various booking sites to complete a transaction.

Travelport had earlier said its new division would aggressively seek to acquire new technologies, and the Sprice acquisition appears to be the first fruit of that strategy. Travelport said the move will not only enable its GDSs to offer enhanced content to agents, but the Sprice consumer site will give Travelport "valuable insight into traveler shopping and booking behaviors."

In addition to the broader range of properties, Sprice.com will give agents access to more detailed descriptions and more reviews of overseas hotels, according to Travelport spokeswoman Jill Brenner. With the acquisition just completed, Travelport isn't yet disclosing how travel agents will be compensated when booking Sprice.com-listed hotels through Travelport's GDSs, Brenner said.

Travelport's consumer and new ventures division is headed by Michael Buhr, who joined Travelport last month as CEO of that division.

Sprice.com was founded in 2006 and was backed by two venture capital firms. Travelport did not disclose the terms of the acquisition.

This report appeared in the May 24 issue of Travel Weekly.

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