As Italy struggles with overtourism in Venice, Rome and
Florence, Avanti Destinations has teamed up with the national tourism board to
promote the lesser-visited regions of Piedmont, Puglia, Sicily and
A new 46-page e-brochure, Italy Reimagined, is available on
Avanti's agent portal.
It features 16 customizable FIT itineraries, seven of which are new, and
10 new hotels, some in towns and villages never before offered by Avanti.
There are also 20 new experiences such as spa treatments,
cooking classes, a "farmer for a day" activity, a four-hour e-biking
escorted tour, a sports car tour, truffle hunting, gastronomic walking tours,
and tastings of chocolate, cheese, wine and olive oil.
Most of the itineraries are three or four nights, designed
to be combined with each other or added onto longer trips.
"Italy is our most popular destination and one that has
great potential for frequent repeat visits by American travelers," said
Paul Barry, Avanti's executive chairman. "Many people think that if they
have been to Rome, Venice, Florence and the Amalfi Coast, they've 'done' Italy
when, in fact, they've only scratched the surface of this diverse country.
"Piedmont -- in the northwest at the foot of the Alps --
and Puglia -- along the Adriatic at the heel of the boot in the southeast -- are
as different as night and day in terms of history, culture, food and wine --
and very different from Rome, Venice and Florence. Similarly, Umbria and Sicily
give travelers dramatically different and marvelous experiences."