G Adventures forms new holding company, makes leadership changes

|
G Adventures founder Bruce Poon Tip is the chairman of a newly formed holding company, G Travel Community.
G Adventures founder Bruce Poon Tip is the chairman of a newly formed holding company, G Travel Community. Photo Credit: G Travel Community

Small-group travel specialist G Adventures has made leadership changes as it forms a new holding company for its brands.

Ben Perlo
Ben Perlo

G Travel Community is the new holding company, with G Adventures founder Bruce Poon Tip as chairman. The brands under the holding company are G Adventures, U.K. companies G Touring and TruTravels, and the nonprofit Planeterra. 

Ben Perlo is now the CEO and president of G Adventures, and Jeff Russill is CEO of G Travel Community. 

Jeff Russill
Jeff Russill

Previously, Perlo served as managing director of G Adventures for the U.S., and he will maintain that role in the short term. Russill was COO of G Adventures. 

Poon Tip said the new structure will enable the company to "deliver on our long term multi-brand strategy." Since private equity firm Certares made an investment in G Adventures in 2021, the company has aimed to "implement an acquisition strategy for the business," said Poon Tip.

Comments

From Our Partners


From Our Partners

20 Reasons to Sell AmaWaterways
20 Reasons to Sell AmaWaterways
Register Now
Extraordinary Expeditions with Seabourn
Extraordinary Expeditions with Seabourn
Register Now
Viking Ocean Cruises
Viking Ocean Cruises
Read More

JDS Travel News JDS Viewpoints JDS Africa/MI