Intrepid Travel unveiled a line of premium trips designed to meet an expected post-pandemic rise in demand for more upscale yet still socially responsible travel.
Called Intrepid Premium, the category offers more than 70 trips in 40 countries; the trips feature four- and four-and-half-star accommodations, private transportation, train journeys and more exclusive experiences. The line launches in January 2022.
"With our aim to become a world leader in sustainable, experience-rich travel, we identified that many of our customers were seeking a higher-end product with purpose," says James Thornton, Intrepid's CEO. "As we continue to prepare for a gradual and sustainable recovery, we saw Premium as an opportunity to build a new style of tour that ensures local communities truly benefit from high-value tourism. We wanted to show that a premium product can also deliver on a premium purpose."
Most accommodations, which include options like a cave hotel in Capadoccia, Turkey, and an eco-lodge in Uganda's Bwindi Impenetrable Forest, are locally owned, and many of the properties use renewable and alternative energy sources, the company said.
Highlighted experiences include options like a sand-dune dinner under the stars in Pushkar, India, and a community stay in Peru that includes a visit with the Ese Eja people, an indigenous community considered the stewards of the Peruvian rainforest.
The company said the Premium line was developed over the past six months as the company focused on reimagining its business to appeal to travelers after the Covid pandemic subsides.
"The premium product strongly aligns with Intrepid's focus on rebuilding responsibly, as many global travelers who are searching for a more comfortable adventure travel experience now have the choice of a more sustainable option," the company said in a press release.
Intrepid said some of the itineraries are based on top-selling trips from its sister brand, Peregrine Adventures. It differs a bit from that line, the company said, by offering a slightly higher standard of accommodations and a bigger mix of short and long itineraries.
The company said it expects the Intrepid Premium line to be its main upscale product offering in North America and the U.K., where the Australian-based Peregrine brand is less well known.