Letterman to retire from his Classic job

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Travel industry veteran Ron Letterman has decided to retire in December from his post as vice chairman and senior advisor of Classic Vacations.

Letterman said his immediate retirement plans include working on his tennis game, but he also plans to travel.

"I'm a travel junkie and will always be going somewhere," he said in a statement. Letterman, who began his travel career 35 years ago as a writer, already has his sights set on Southeast Asia, the Middle East and, of course, Hawaii, where he has spent the bulk of his travel industry career.

In 1992, he became part owner, president and CEO of Classic Vacations. Later in 1998, he and his partners sold the company to the Global Vacation Group, an ambitious tour operator rollup, that at the time was on the cutting edge of the consolidation movement.

Over the course of two years GVC acquired several tour and travel companies, issued stock and went public, but it ultimately fell into financial difficulties.

In 2001, Letterman became president of GVC, guiding its liquidation as it sold off several business units.

In 2002, Letterman sold Classic, GVC's last remaining business unit, to Expedia, which for a time caused the company to fall out of favor with some travel agents. Virtuoso, for example, temporarily ended its  preferred supplier arrangement with Classic.

However, Letterman and his team worked to regain the trust of agents. In June, Virtuoso welcomed Classic back as a preferred.

Letterman's resume includes stints at American Express and Carlson Travel Network.

"The travel industry will lose one of its greatest leaders and supporters when Ron Letterman retires in December," said Cheryl Hudak, ASTA president and CEO.

"He has been at the forefront of the industry for many years and has earned the respect of his peers thanks to his leadership skills and unflagging enthusiasm for the travel industry. The success of Classic Vacations is a direct testament to this," she said.

Arthur Tauck, chairman of Tauck World Discovery called Letterman "a central figure in promoting travel to Hawaii."

"Ron has enjoyed a long and distinguished career, and he's been a highly regarded figure in the travel industry for many years," Tauck said. "We congratulate him on a 'job well done,' and wish him the very best in his retirement."

To contact reporter Michael Milligan, send e-mail to [email protected].

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