NORWALK, Conn. -- Tauck World Discovery initiated a policy that
prohibits retailers from advertising and promoting its products at
rates lower than the operator's published prices.
Company president Robin Tauck said that agencies who sell Tauck
products should differentiate themselves based on service, not
discounts.
"We are a high-service, high-customer satisfaction company, and
must take this step to protect and preserve our brand," she said.
"It is our goal to strengthen our relationship with the travel
agency community as a whole and to provide a uniformly high level
of service to our guests."
To contact reporter David Cogswell, send e-mail to [email protected].