A women-only vacation island and other Women's Day initiatives

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SuperShe Island is off the coast of Finland.
SuperShe Island is off the coast of Finland.

Numerous entities across the travel industry threw their support behind women's issues on Thursday, International Women's Day, with one company using the day as an opportunity to promote a novel concept: a women's-only luxury retreat on a private island off the coast of Finland.

SuperShe Island is an 8.4-acre island that was bought by SuperShe founder Kristina Roth and features four renovated cabins that can sleep a total of 10, spa amenities and Finnish saunas. It is slated to open this June. The price starts at $3,500 per person.

"Women need to spend time with other women. Being on vacation with men can be draining and demanding. We want SuperShe Island to be rejuvenating and a safe space where women can reinvent themselves and their desires. A place where you can recalibrate without distractions," Roth said in a statement.

SuperShe also hosts retreats in destinations such as Hawaii and Turks & Caicos.

The United Nations World Tourism Organization (UNWTO) issued a statement about the role the travel industry should play in empowering women. The organization encouraged the tourism sector to strengthen legal protection for women, ensure equal pay and access to entrepreneurship resources for women, and promote women's leadership within the industry.

Several travel companies highlighted initiatives that engage women in local communities.

Luxury Gold, a Travel Corporation brand, has partnered with the TreadRight Foundation (Travel Corporation's nonprofit) to develop a grant program for artisan enterprises that work to empower women.

On select Luxury Gold itineraries, clients can meet and interact with the women spearheading these Heritage Initiative projects, as they're called. 
"International Women's Day is a compelling time to bring greater awareness about the power of impactful tourism, and to highlight the tireless and artistic efforts of these local women," stated Ulla Hefel Böhler, global CEO of Luxury Gold and Insight Vacations.

G Adventures, too, spotlighted four women-led social enterprise projects that the company has incorporated into several itineraries. 

Intrepid Travel launched a line of women-only expeditions in Morocco, Iran and Jordan, encouraging female empowerment and showcasing the traditions and routines of local women in each destination.

Expedia Inc. touted the importance of having women in leadership roles in the travel industry, stating that Expedia has pay parity, with women and men in equivalent roles at Expedia earning the same dollars. The company said that women now hold 35% of Expedia's leadership positions, defined as executive-, senior- and manager-level positions.

Stated Zurab Pololikashvili, UNWTO secretary-general, "I call upon the global tourism community to maximize every opportunity to raise awareness of gender inequality in tourism."

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