CSA Travel Protection is rebranding to Generali Global Assistance under parent company Generali Group, a move the company said should be seamless for the its travel agent partners.

"From my perspective, they'll only see benefits," said Chris Carnicelli, CEO of Generali Global Assistance North America. "They'll see us coming out with new product offerings. ... They'll see that we're better able to service them globally if they have global needs. But we're making it as seamless as possible for our partners."

CSA Travel Protection was purchased in 2008 by Europe Assistance, which is a wholly owned subsidiary of Generali Group.

Carnicelli said several Europe Assistance business lines are being rebranded as Generali Global Assistance. The company's identity-theft product was the first to be rebranded in June 2016.

Products under CSA's name will be gradually transitioned to the Generali Global Assistance brand. Existing services and offerings will remain the same and, in some cases, be enhanced. New travel insurance plans are expected to be launched soon, Generali said.

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