Flight Centre Travel Group will own a 25% interest in Upside Travel, making it the largest individual shareholder in the corporate travel company launched in 2017 by Priceline founder Jay Walker.

The investment will give Flight Centre access to Upside's technology platform and software development resources, Flight Centre said. Upside and Flight Centre have also entered a deal "that covers cooperation on various distribution initiatives," using Flight Centre's knowledge of corporate travel and Upside's technology.

Flight Centre expects to improve its technology in the small and midsize corporate market specifically. The deal will bolster Upside's product offering to those customers, and Upside will additionally benefit from Flight Centre's relationships with suppliers and global reach.

"We have been impressed by the capability and flexibility of Upside's technology and team to improve the business traveler experience," Dean Smith, president of Flight Centre's Americas operation, said in a statement. "Its use of machine learning models to dynamically price business travel packages in real time to save clients money while increasing traveler options is just one example of Upside's best-in-class technology."

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