Dear Travel Professional:
In keeping with Travel Weeklys long tradition of leadership in providing its readers with the best available research on travel trends, we are proud to present this special issue, exploring some of the highlights of the 2005 National Leisure Travel Monitor and National Business Travel Monitor.
These ongoing annual research endeavors, conducted by Yesawich, Pepperdine, Brown & Russell and Yankelovich Partners, are widely recognized as leading indicators of consumer attitudes and buying habits. We are proud that our corporate parent, Northstar Travel Media, is among this years sponsors of these important projects.
As we enter an era of accelerating change in all aspects of our lives, it is more important than ever for travel suppliers and travel sellers to understand the customer not merely as a traveler but as a consumer, a shopper, a decision-maker.
The timeline today for recognizing trends and investing in solutions is shorter than ever. Marketers need tools to analyze correctly and react quickly.
We hope you will find the keys to some of those tools in the pages that follow.
We also look forward to presenting, in the fall, our annual Travel Weekly U.S. Travel Industry Survey, with our latest findings on the business mix and market positions of U.S. travel sellers, including traditional and Web-based agencies.
Building on the revised format introduced last year, our 2005 U.S. Travel Industry Survey will also include updated data on supplier sales and distribution practices.
At Travel Weekly, we are steadfast in our belief in the value of research to our industry. And we are unwavering in our commitment to delivering the best available research to our readers. We hope these efforts contribute to your continued success.
Vice President & Publisher