Marriott International CEO Arne Sorenson will be at this year’s ASTA Global Convention in September for an interview with journalist Peter Greenberg.

“I’m excited to join ASTA’s Global Convention and have the opportunity to emphasize the importance of the relationship between Marriott and the ASTA travel agent community,” Sorenson said in a statement. “I look forward to speaking to and hearing from agents at this year’s ASTA Global Convention.”

Marriott made headlines last year with a book-direct campaign and a video that was part of its #itpaystobookdirect campaign that ASTA said offended agents. Marriott removed the video in question.

Earlier this year, Marriott announced that discounted room rates for Marriott Rewards members would also be made available to travel agents.

“Agents need to understand the implications of changes to come in the hotel and lodging industry,” ASTA CEO Zane Kerby said in a statement. “Who better to hear it from than Arne Sorenson, the head of the biggest player in the hospitality industry?”

ASTA’s Global Convention will be held at the Peppermill Resort in Reno, Nevada, from Sept. 25 to 28.


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