ALEXANDRIA, Va. -- Agents should book their clients' winter holiday
travel in August to ensure they get the best prices, according to
Ed Perkins, ASTA's consumer advocate.
"While summer temperatures can make the holidays seem very
distant, some of the best deals for holiday travel are offered
during the waning days of summer," said Perkins. The advice was
supported by an ASTA survey last year showing that 78.9% of agents
advised clients to book holiday travel before September, while
10.1% and 1.9% suggested booking during and after September,
respectively.
Perkins was named the Society's consumer advocate earlier this
summer.