Travel Leaders plans integration of Tzell and Protravel

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Travel Leaders Group plans to align subsidiaries Protravel and Tzell under a single brand, according to a memo to travel advisors from CEO J.D. O’Hara. 

“This strategic realignment is the result of a series of planning sessions amongst the Protravel and Tzell leadership teams,” according to O’Hara. “They have been hard at work constructing plans to enhance our service and support to you, strengthen our competitive position and jumpstart your recovery when travel rebounds.”

Travel Leaders said it hasn’t decided what brand name would emerge after a realignment.

“We are having internal discussions with our advisors about aligning Tzell Travel Group and Protravel International under a unified operating division within our company, leveraging the expertise, programs, service and support teams of both organizations. For now, it is business as usual. As our plans develop, we will keep you informed,” O’Hara said in a statement to Travel Weekly.

O’Hara indicated that current senior vice president and general manager of strategic partnerships Angie Licea would head the combined Protravel and Tzell. Licea joined Travel Leaders in 2012 and  has served as head of business operations and technology development for Travel Leaders Corporate, according to O’Hara. She also has worked for US Airways and American Express/Rosenbluth International during her 30-year career.

Travel Leaders Group did not indicate when the integration would take place. “For now, our current business units will remain in place and we will conduct business as usual,” according to O’Hara.

Travel Leaders last week said that it would unify Travel Leaders Corporate and Altour into one unit under the Altour name.
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Source: Business Travel News

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