Amadeus sales platforms will begin displaying the airline merchandising content of Routehappy by ATPCO.

The agreement, announced by the companies Monday, follows on the heels of ATPCO's Feb. 1 acquisition of Routehappy.

Routehappy-supported displays include photographs and descriptions of airline products, such as photographs of a lie-flat pod, an economy seat or a meal that would come with the purchase of a ticket.

Amadeus will be the second GDS to integrate Routehappy content into its booking platform. Sabre and Routehappy first came to terms in September 2016.

The Amadeus deal is more extensive, however, because it allows for the GDS to make agreements with OTAs, metasearch websites and corporate booking tools for the redistribution of Routehappy content.

"Our Routehappy partnership forms part of our growing suite of merchandising capabilities for airlines and travel sellers," Amadeus senior vice president of travel channels Decius Valmorbida said in prepared remarks. "Photos, videos and descriptors help drive conversion and differentiation for airlines, but also mean agents can deliver a more comprehensive service and experience to their customers."


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