Booking.com released its Booking Messages interface, which enables hotels and guests to communicate via a chat-like platform as soon as a booking is made.

Expedia launched a similar tool in February.

According to parent company Priceline Group, any type of conversation can be initiated via Booking Messages, but it has automatic templates for some requests, like check-in and checkout times and questions about parking.

The messaging platform is being rolled out to hotels in phases so it can be integrated with the Pulse app, a mobile platform that keeps hotels up to date with information about their property, like new bookings.

Customers can access Booking Messages in their Booking.com app for Android and iOS. It is also available to them on Booking.com’s desktop, mobile and tablet websites.

According to David Vismans, Booking.com's chief product officer, “75% of our customers prefer self-service options to take care of simple requests,” a preference now served by Booking Messages.

Comments

From Our Partners


From Our Partners

2021 Immersive Ireland
Make Ireland Your Destination
Register Now
Embassy Suites by Hilton Oahu Kapolei
Embassy Suites by Hilton Oahu Kapolei
Read More
2021 River Cruises PLUS use
River Cruises PLUS
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI