Expedia debuts new pricing service

BELLEVUE, Wash. -- With the launch of a new flight-pricing service, Expedia.com claims to be first on two counts.

First, it claims to be the first on-line travel agency to deliver its own pricing engine; second, it claims the new service is the first commercially used flight-pricing engine on the Windows platform.

From the customer's viewpoint, Expedia.com enhanced its Build Your Own Trip option for fare searches so that customers can quickly piece together individual trip legs to come up with choices that meet both their time and budget needs.

Richard Barton, Expedia.com's president and chief executive officer, said, "As a traveler, how many times have you asked, 'I wonder how much this flight would cost if I leave at 5 o'clock instead of 3 o'clock?' This service lets customers answer that question in a matter of seconds by searching the billions of possible route and fare combinations and displaying the results in an easy-to-read format."

To use the service, Expedia.com customers choose the Build Your Own Trip By Flight option with the Roundtrip Search section.

Through the process the customer can view total roundtrip fares while choosing each leg of the trip, so that they can piece the legs together as they see fit.

Previously, customers who wanted to control the times for individual legs of their flight had to choose both legs in order to see the price and then guess which combinations would yield the cheapest flight, Expedia.com said.

"Additionally, customers are able to choose from up to 1,200 itineraries in two screens vs. the traditional 10 to 15 itinerary options given in other industry providers' fare searches," Expedia.com said.

The enhancement is the first implementation of Expedia's Best Fare Search (BFS) technology, a flight-pricing engine developed in conjunction with Worldspan.

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