HomeAway has introduced virtual tours in a pilot test that enables property managers and homeowners to display walk-throughs of their properties on HomeAway and VRBO.

The product supports a range of virtual tours, from those filmed on personal phones to professional footage, which HomeAway said is "unique in the vacation rental industry."

HomeAway said the product is being tested in "key destinations."

"The barriers to entry for virtual technology have never been lower," said Ben James, senior product manager. "Customers are hungry for this technology because research shows that properties with virtual tours generate more revenue."

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