MagnaTech, BookingBuilder create tool to track unused air tix

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Two travel technology vendors launched software that automatically displays the details of a client's unused airline tickets at the moment the travel agent is booking the client's next trip.

The new software is a bridge between a MagnaTech product, OnTrack Profiler, which collects unused ticket data, and BookingBuilder's Genie, a point-of-sale quality assurance tool. The two vendors will provide the bridge between the two systems for any agencies that want it and are using both products.

Until now, said MagnaTech President Jacques Thibault, OnTrack Profiler dropped the unused ticket information into traveler profiles.

In that scenerio, he said, the booking agent had to manually search out information on unused tickets when booking a traveler's next trip. With the bridge in place, he said, the booking agent automatically receives a reminder on screen, "something everyone has been looking for for a long time."

With the bridge, he said, OnTrack Profiler ships to BookingBuilder's main server the data on unused tickets, if that information is associated with agencies using both systems. In turn, he said, the Genie device on the agency's desktop queries BookingBuilder's server for the information and brings it to the counselor's screen.

OnTrack Profiler can be used with Sabre and Worldspan agencies, and Amadeus will be added in the first quarter of this year, Thibault said. Genie is functional with all four GDSs.

Thibault estimated a few hundred agencies use both the OnTrack Profiler and Genie, but the new bridge will raise those numbers, he predicted.

He said the product is viable for small agencies with only half a dozen counselors, as well as for the largest agencies.

For the smallest, he said, his prices -- calculated on a per-transaction basis -- can be as low as $60 a month; at the midrange, he said, they are about $200 a month. Genie's cost is $5 a month per desktop.

Find more information at www.magnatech.com and www.bookingbuilder.com.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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