Priceline has launched Priceline Experiences, giving customers the ability to book more than 80,000 activities and experiences.
Priceline Experiences is powered by Musement, a ticketing platform.
The activities now bookable on Priceline include 3,000 experiences in the U.S. The remainder are in more than 100 countries.
The launch of Priceline Experiences, Priceline said, will help customers plan entire trips without leaving the platform.
"We've been very focused on air, car, hotel and cruises for many years," said Denise Bialek, senior director of ancillary products. "I'm really excited that this is the official entry into the in-destination part of the experience."